Raymonde Tranchemontagne, a designer at WonderBra since 1969, kindly accepted to answer our questions in order to give us an insider’s look at the iconic Canadian brand of undergarments. Raymonde, can you tell us about your position? What exactly is your role? As director of design, I’m responsible for innovation and the creation of new products. One part of my work is dedicated to searching for new fabrics, as much for their aesthetic as for the technical qualities. Keeping in mind the latest market trends, I supervise the creation of new collections; follow up on adjustments, fittings,... [ read more... ]

We love when the media talks about WonderBra’s wonderful products – and it just so happens that the Globe & Mail did just that a few days ago. Happy reading! “ The Buy:  Wonderbra Baby Love Nursing Bra Globe & Mail, Thursday, July 29, 2010 – I don’t care what all the nice lady books tell you about the majestic wonder of a woman’s body in all its childbearing and baby feeding abilities – there’s nothing  that will make you feel  less sexy than being a walking 24-hour milk truck. Go out for lunch? Ha! You are lunch. And to add insult to injury, many nursing... [ read more... ]

Just like the shoes in your closet, your lingerie drawer should reflect your lifestyle, needs and shape. You wouldn’t wear running shoes to a wedding or stilettos to go jogging. The same applies to bras. Regardless of the type of bra you wear, having the right fit and proper adjustment will make all the difference in the world. What really count are band size (as in 32, 34, 36 or 38) and cup size (A, B, C, D). The two measurements are interrelated, because cup size increases with larger band sizes. For example, a 32B will always be a 32, but the B cup size will increase as the band size increases,... [ read more... ]

More than 3,250 women entered our Spring into Comfort contest that ran from May 3 to 31. We would like to thank you for your enthusiasm, and also congratulate the 28 lucky winners of a No Poke bra ($45 value), one of our most comfortable styles ever! Our survey respondents took comfort to bed Many fans of our comfortable No Poke bra were also kind enough to participate in our little in-house survey. The question in question? “What words do you most associate with comfort?” The results were very tight. Of course! How can you choose between the varied pleasures of hot chocolate, a pillow... [ read more... ]