Just like the shoes in your closet, your lingerie drawer should reflect your lifestyle, needs and shape. You wouldn’t wear running shoes to a wedding or stilettos to go jogging. The same applies to bras. Regardless of the type of bra you wear, having the right fit and proper adjustment will make all the difference in the world. What really count are band size (as in 32, 34, 36 or 38) and cup size (A, B, C, D). The two measurements are interrelated, because cup size increases with larger band sizes. For example, a 32B will always be a 32, but the B cup size will increase as the band size increases,... [ read more... ]

More than 3,250 women entered our Spring into Comfort contest that ran from May 3 to 31. We would like to thank you for your enthusiasm, and also congratulate the 28 lucky winners of a No Poke bra ($45 value), one of our most comfortable styles ever! Our survey respondents took comfort to bed Many fans of our comfortable No Poke bra were also kind enough to participate in our little in-house survey. The question in question? “What words do you most associate with comfort?” The results were very tight. Of course! How can you choose between the varied pleasures of hot chocolate, a pillow... [ read more... ]

Do you want to find out about the latest trend that’s soon to be on everyone’s lips? A nice little touch-up for the make-up market: lip pens that will delight women who prefer a lightweight, hydrating blush of vibrant colour instead of a stickier lip gloss. In shape and feel they resemble felt pens so much that you can’t help thinking of the highlighters that are found on every office desk these days. The applicator is easy to use, amazingly precise and fun – which makes it a must-have item for your make-up kit. Many companies have started to market these products*, like Covergirl,... [ read more... ]

The “Osez le donner” bra drive, which officially ended on May 25, turned out to be a stunning success. The men (and mostly) women who participated showed their generosity by collecting more than 152,000 bras. Extraordinary! Thanks to contributions from WonderBra, who donated $1 per bra, from Rock Détente and other partners, a cheque for $171,377 was handed over to the Quebec Breast Cancer Foundation. For the occasion, the esplanade of Place Ville-Marie was decorated with an immense pink ribbon, made of the thousands of bras that were collected. Tina Yanbestian, WonderBra’s marketing... [ read more... ]