A success story
In the mid-1940s, the WonderBra brand launched the lovely Winkie bra that women could buy with or without straps. It was the first strapless bra to be sold in Canada. In 1963, women indulged in our fabulous “Dream Lift” half-cup push-up model. We were also the first to launch a push-up bra in Canada. In addition to being functional, this low-cut model became a must-have fashion accessory.

In the meantime, our consumers were discovering an increasing variety of WonderBra styles, including Dici, the first seamless undergarment to mould to the figure. Dici made 1974 a landmark year for us.

And then, in 1996, the renowned “Dream Lift” bra became legendary when it was entered in the Guinness Book of World Records after more than 1.6 million Dream Lift bras had been sold worldwide. Hundreds of thousands of women enjoyed this seductive, uplifting bra—the first push-up ever. Talk about a success story!

70 years of beauty
To commemorate 70 years of making Canadian women  feel comfortable and feel beautiful, the WonderBra brand is offering two Anniversary Edition bras for $19.39 each. Proof that unbeatable prices are not gone with the wind!

Now that you know something about our history, maybe you would like to share a WonderBra story of your own with us? We would love to hear from you!

The WonderBra brand and 107.3 RockDétente have launched the 2nd annual bra drive for the Quebec Breast Cancer Foundation.

After last year’s hugely successful campaign, the WonderBra brand is extremely proud to once again partner with 107.3 RockDétente on the Osez le donner ! fundraiser. The goal is to raise $100,000 for a cause that’s close to the hearts of many women: breast cancer and to collect 100,000 bras for an exhibit.

This year, the WonderBra brand will pay $1 for each bra donated to the Quebec Breast Cancer Foundation to reach the $100,000 goal. Last year, RockDétente listeners and the WonderBra brand were able to raise $80,000 for the Foundation. Radio host and TV personality André Robitaille kicked off the drive on April 23 at Place Ville Marie.

The WonderBra brand asks that you dig through your drawers for some donation material, and more importantly, that you get your friends, family and co-workers involved. Simply deliver your bras to one of the drop-off points.

For more information on dates and drop-off points, please visit rockdetente.com/osez, where you’ll find highlights of the 2008 fundraiser. This year, Osez le donner ! is also on Facebook, Twitter and YouTube.

Donating a bra is easy as 1-2-3. In this case, it’s also a show of support to those who are fighting breast cancer, not to mention their loved ones. The Quebec Breast Cancer Foundation bra drive is perhaps the WonderBra brand’s most inspiring joint endeavor. We hope it inspires you to care and share too.

The mission of the Quebec Breast Cancer Foundation is to fund breast cancer research, promote healthy breasts through education and awareness, and support those who have been affected by breast cancer.

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PERMANENT DROP-OFF POINTS

From Monday to Friday: 8:30 a.m. to 5:30 p.m.
RockDétente 107.3, Montreal
1717 René-Lévesque Blvd. East
Tel.: (514) 845-2483
www.rockdetente.com/osez

From Monday to Sunday: 5 a.m. to midnight
Place Ville Marie
At the Place Ville Marie food court
(Entrance 4, on the corner of Cathcart and McGill College)

And what about you? You must have comments on the Osez le donner ! event. Why not share them with us? We would love to hear from you!

Have you ever wondered how to best wash your lingerie to make it last longer? You often hear that it’s better to wash delicates by hand, but is that really true?

Quality and care go hand in hand
What’s the secret to a woman’s comfort and style? Quality lingerie. Touch the fabric to ensure it’s of high quality. It should be solid, yet soft enough to avoid causing irritation. The bra should be firm and the stitching straight. When you try it on, it should feel totally comfortable and fit you like a glove, so to speak.

Wash and wear…every time
Taking care of your lingerie is key to preserving its quality, elasticity and lifespan. Wash it after every wear. Separate whites from other colours and turn them inside out. Delicates should always be washed by hand. Wash them in cold water with a mild soap and no bleach. If you choose to machine wash instead, fasten hooks, so they won’t get caught or jammed in the machine. Place your undergarments in a lingerie wash bag and use the gentle cycle. Avoid using the dryer as it can damage fabrics. Air dry your undergarments on a drying rack or clothes hanger.

If you take good care of your lingerie, it will stay fresh, comfortable and appealing. It will last longer too.

And what about you? Do you have any lingerie care secrets you would like to share? We would love to hear from you!