[Version française]

After incredible success in the last two years, 107.3 RockDétente is back at it with another edition of its bold and beautiful fundraiser! This year’s goal: surpass last year’s tally and raise more than $148,000. Once again this year, Wonderbra will donate $1 to the Foundation for each bra donated.

The bra drive will kick off on Friday, April 30, from 5:30 to 8:30 a.m. That day, the station’s morning show, Tout l’monde debout, will be broadcast live from outside RockDétente’s studios (1717 René-Lévesque Blvd. East, in Montreal), where hosts André Robitaille, Sylvie Lauzon and Isabelle Lacasse will be ready to receive bra donations. At the same time, other RockDétente staffers will be running two more collection points: one at the Cosmodôme in Laval and the other at the Place Jacques-Cartier Tim Horton’s in Longueuil. For more details about collection points, visit www.rockdetente.com/osez

The 11 Bay stores in the greater Montreal area are also participating in the event this year, setting up collection points for the duration of the drive. During store hours, listeners will be able to donate a bra at any of the following Bay stores: Downtown (585 Ste-Catherine West), Centre Le Boulevard, Les Jardins Dorval, Centre Rockland, Fairview Pointe-Claire, Galeries d’Anjou, Champlain Mall, Promenades Saint-Bruno, Carrefour Laval, Centre Laval and Place Rosemère. Drop off starts  April 29 until May 24 2010.  The bins will be placed in the intimates department for customers to make their bra donation.

Launched in 2008, the bra drive raised $80,000 in its first year. Last year, the generosity of RockDétente listeners and Wonderbra helped increase the funds raised to $148,000, an unprecedented feat! Will the record be shattered once again?

[Version française]

Celebrate spring with WonderBra’s Spring into Comfort Contest for your chance to win a No Poke bra (a $45 value) from our most comfortable collection ever – guaranteed. There will be one lucky winner daily from May 3 – 31.

Take a moment to fill out our short survey, on how would you best describe comfort in your life? Now that’s a comforting thought.

[Version française]

We saw them make their debut on the runways of the great fashion capitals of the world last fall – and now they’re about to take centre stage in boutiques and on the street: the latest fashion trends for Spring-Summer 2010 are finally available. And you can expect a season that’s very hot and ultra feminine.

1- Nude Colour: As the 2010 season heats up, you could almost believe that flesh tones, also called nude, have become the new white. They feature a palette that reminds you of cosmetics, ranging from powdery natural beige to creamy flesh and dusty rose. Fresh, delicate, almost ethereal, these soft and neutral tones inject the required restrained touch to prêt-à-porter creations in order to free designers to play with forms and volumes. Our fashion tip: Neutral tones should serve as the base for your outfits. Watch out for the totally pastel look that could leave a somewhat pale impression. The solution? You can show lightly tanned arms and legs and add accessories in bolder versions of the same palette.

2- Liberty floral prints: Definitely and deliberately vintage (created circa 1875 in England), Liberty prints bring a romantic touch of the country to every spring or summer outfit. Whether worn with a pretty light dress or a favourite warm-weather blouse, these prints waft a breezy, vacation-like feel into your wardrobe. Many stars in film and fashion capitals around the globe have already begun to take Liberties with the way they dress. Our fashion tip: Don’t overdo it. Go with solid-colour accessories to keep the Little House on the Prairie look under control.

3- The denim shirt: The denim shirt was a staple of a late 80s wardrobe and the very incarnation of relaxed American chic. And it’s making a remarkable comeback just in time for balmy weather. We now find it in pale blue or snowy denim, and often worn over a plain white T-shirt. Our fashion tip: With its comfortable cut, the jeans shirt is perfect for every body type. To accentuate your waistline, just cinch up a large belt. And for a sexy, but never coarse look, undo the top buttons to show a discreet amount of cleavage.

4- Flounces: Frivolity, femininity and freedom, flounces evoke them all. They give volume and movement to clothes without weighing them down. And add that little something extra to handbags and light seasonal shoes. As minis, they create a fresh, cute look and as maxis, something much more dramatic. Our fashion tip: Flounces tend to capture the eye and call attention to where they’re worn. So if you’re broad-shouldered, no need for flounces there. The same holds true for women with heavier hips.

5- Look out for Lingerie: One of the emerging trends this season – and hardly the least important – is the lingerie look and the art of letting your lingerie show. It’s a trend that can be interpreted subtly or become a complete show-stopper on runways by designers like Roberto Cavalli and DSQuared, who have been bold enough to allow undergarments to take over completely by displaying them off on top of other clothing. Although slightly more restrained, wearing a corset or satin and lace tops with a tastefully tailored suit will certainly turn heads. Our fashion tip: To be comfortable with the big fashion statement that visible lingerie makes, you should already have a distinctive style. If the person sporting visible lingerie isn’t ready for it, she can quickly turn into a fashion victim, not a fashion victor. And if she isn’t comfortable in what’s she is wearing, she’ll be a long way from achieving the seductive, chic effect she’s seeking. So if you’re going to make that big statement, make sure that you make it yours.

* Thanks to Boutique ONZE for their contributions to this article.