“Osez le donner” bra drive 2010
[After incredible success in the last two years, 107.3 RockDétente is back at it with another edition of its bold and beautiful fundraiser! This year’s goal: surpass last year’s tally and raise more than $148,000. Once again this year, Wonderbra will donate $1 to the Foundation for each bra donated.
The bra drive will kick off on Friday, April 30, from 5:30 to 8:30 a.m. That day, the station’s morning show, Tout l’monde debout, will be broadcast live from outside RockDétente’s studios (1717 René-Lévesque Blvd. East, in Montreal), where hosts André Robitaille, Sylvie Lauzon and Isabelle Lacasse will be ready to receive bra donations. At the same time, other RockDétente staffers will be running two more collection points: one at the Cosmodôme in Laval and the other at the Place Jacques-Cartier Tim Horton’s in Longueuil. For more details about collection points, visit www.rockdetente.com/osez
The 11 Bay stores in the greater Montreal area are also participating in the event this year, setting up collection points for the duration of the drive. During store hours, listeners will be able to donate a bra at any of the following Bay stores: Downtown (585 Ste-Catherine West), Centre Le Boulevard, Les Jardins Dorval, Centre Rockland, Fairview Pointe-Claire, Galeries d’Anjou, Champlain Mall, Promenades Saint-Bruno, Carrefour Laval, Centre Laval and Place Rosemère. Drop off starts April 29 until May 24 2010. The bins will be placed in the intimates department for customers to make their bra donation.
Launched in 2008, the bra drive raised $80,000 in its first year. Last year, the generosity of RockDétente listeners and Wonderbra helped increase the funds raised to $148,000, an unprecedented feat! Will the record be shattered once again?
Mots clés : 107-3, bra donated, bra donation, bra donations, bra drive, donate a bra, Osez le donner, rockdetenteCommentaires
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Hello
I saw an ad on Facebook about your truly GENIUS idea of the bra drive.
I am wondering if it would be possible for me to start one of my own in my community of Stanstead, Quebec, and donate the bra’s. Unfortunately, I do not live near Montreal, but I do think this is a wonderful thing, and I know that all of my friends and many many women from my community would be more than willing to donate their bra’s for this cause.
Please have someone get back to me as I would really like to do a small part in this.
Sincerely,
Gayle
Hi Gayle!
This is a GREAT idea! To start a collect (point de collecte), you would have to contact the radio station Rock Détente. Please visit their website to find out about how to start a collect, where you can drop the bras (The Bay stores) :
http://www.rockdetente.com/montreal/standalonepage/osez/
Thank you so much for everything and have a wonderful day!
Where do all the bras go???
The bras after the collect will go to Renaissance. Not only you are supporting Renaissance’s social and professional integration program, but you are also helping to preserve the environment.
Thank you for your concern!