“Osez le donner” 2010 – a huge success!

The “Osez le donner” bra drive, which officially ended on May 25, turned out to be a stunning success. The men (and mostly) women who participated showed their generosity by collecting more than 152,000 bras. Extraordinary! Thanks to contributions from WonderBra, who donated $1 per bra, from Rock Détente and other partners, a cheque for $171,377 was handed over to the Quebec Breast Cancer Foundation. For the occasion, the esplanade of Place Ville-Marie was decorated with an immense pink ribbon, made of the thousands of bras that were collected.

Tina Yanbestian, WonderBra’s marketing manager, and Nadine Boissonneault, WonderBra brand manager, along with Johanne Cloutier, programming director at 107.3 RockDétente, were proud to present the cheque to Suzanne LeBreux, executive director of the Quebec Breast Cancer Foundation.

You can check out the photo album of the Grand Finale prepared by WonderBra on Flickr.

To highlight the Finale, the celebration moved indoors in the evening to the Astral hall for a huge show. Hosted by André Robitaille, the concert was headlined by Claude Dubois, William Deslauriers and Boom Desjardins.

It should be noted that all the bras that were collected will be given to Renaissance, a not-for-profit organization devoted to people having difficulty gaining access to the labour market and integrating them professionally and socially. Renaissance will offer the bras to those most in need through its network of community stores.

Thanks again to all who participated and until next year for the fourth edition of “Osez le donner”.