24 H – September 15, 2010

Written by Tanya Enberg

From Canada WonderBra comes a new line called Baby Love, an inspired collection developed with expecting and nursing moms in mind. Sacrifice fashion for function?

No way. The Baby Love is innovative, stylish and comfortable, with stretch cups, a one-hand release clasp and pretty lady-like detailing. Available across Canada. Suggested price, $39.

Allsales.ca – Great finds

Published on September 20th

The WonderBra brand is back with its most comfortable bras from the No Poke collection, and they are now available in a brand new key colour: black!

The collection is available at Sears, The Bay and specialty boutiques selling at the suggested retail price of $38 to $39. Affordable, stylish and comfortable bras fashionable women will love wearing at work and at play.

Again this year, the WonderBra family is proud to participate in the CIBC Run for the Cure on October 3 to raise funds for the Canadian Breast Cancer Foundation.

Since 1992, The Canadian Breast Cancer Foundation CIBC Run for the Cure is Canada’s largest single day, volunteer-led fundraising event dedicated to raising funds for breast cancer research, and education and awareness programs.

Each year, thousands of Canadians of all ages and from all walks of life unite to participate in the Run. Their reasons for participating vary, but they all have the same goal; to create a future without breast cancer.

On Sunday, October 3, 2010, Run, Walk and Give Generously.

WonderBra, DIM and Hanes bring their own sparkle and shine to the holidays this year

Montréal, August 2010 – The holiday season will be upon us before you know it, and with it, the hustle and bustle of shopping, preparations, parties and family get-togethers. We all know that it takes a little – or a lot! – of support to make it through the holidays and with this in mind, WonderBra, Hanes and DIM propose the perfect holiday accessory: a collection of fabulous undergarments offering full support, full comfort and full sensuality!

As the shoppers rush home with their treasures…
You’ve made your list, you’ve checked it twice, and now it’s time to get out there and find that perfect gift for every special someone in your life. You can’t let anything slow you down, so you dress for the occasion in your favourite bra and panty that look as sensational as they are comfortable – your Hanes Body Creations Underwire Foam Cup Bra and matching Bikini. The perfect T-shirt bra, its ultra-soft microfiber construction features bounded contour elastic, ultra-comfortable straps and seamless foam cups, ideal for jumping from a business meeting to a holiday shopping spree to cocktails with friends. Pair it with the matching ultra-soft microfiber bikini with stitch-free elastic and cotton gusset, and you’ve got the perfect combination of comfort and style. But wait – wouldn’t this make a wonderful gift for all the gals on your list? Christmas shopping has never been so simple!

Eat, drink, be merry…and so very comfortable!
The kids are zipping about, Uncle Harold is telling the same old stories that he repeats every year, and cousin Edith is busily stirring the gravy: it’s the family holiday scene, where everyone gets together to share happy tidings and good cheer. And you’re sitting pretty, clad in your dainty yet practical WonderBra with No Poke™ technology. So while Uncle Harold may be digging in about what happened last Christmas, at least your bra won’t be, thanks to its innovative spring-tipped wires that adjust to your body movement to prevent poke-through and dig-in!
Practically invisible under any blouse, these styles– with or without underwire and available in Plus and Full Glamour – offer a variety of features depending on your style and taste, such as full support, cushioned underwire, ultra-soft seamless cups for an opaque look and soft back closures to reduce back irritation. And it wouldn’t be a WonderBra if it didn’t include sensuous accents such as lace, ribbon detail and bows!

Dressed in holiday style!
Time to pull out your LBD (little black dress) for a festive holiday celebration? Then it’s also time to slip into WonderBra me™ , WonderBra Three Degrees of Wonder™ or Wonderbra Full Glamour™ undergarments, the perfect holiday accessories. Smooth, silky and discreet, they cling to your silhouette like a second skin even under the most form-flattering of party dresses. Available with or without underwire and enhanced by an underband, WonderBra me™, WonderBra Three Degrees of Wonder™ and Wonderbra Full Glamour™ bras with matching panties offer the ultimate in support, convenience and style. Subtle decorative accents such as scalloped lace necklines and straps – double, single or convertible – with ribbons and bows enhance the allure of your feminine mystique as all eyes in the room turn to you! For that perfect finishing touch, add a sparkle of holiday glam with DIM metallic pantyhose available in gold or silver, and shine with the joy of this season!
WonderBra, DIM and Hanes products are available at The Bay, Sears, Simons, Walmart, Zellers and specialty boutiques across Canada, so suit up for a holiday season to remember!

About WonderBra
Founded in Montreal in 1939, Canadelle is Canada’s leading manufacturer of feminine undergarments. In the 1960s, its WonderBra division revolutionized the feminine lingerie industry with the creation of the first plunge push-up bra, the first strapless bra, the first cross-strap bra and the first seamless bra.

For additional information or product request, please contact:
BICOM Communications