WonderBra presents its new Limitless bra featuring more than 40 different strap positions!

Every woman knows that the right bra is an essential part of her wardrobe. And she doesn’t want to be limited in her choice of fashion because of her bra, either. That’s why WonderBra presents yet another innovation in intimates, with the introduction of a multi-functional style that has it all: comfort, support, and flexibility. With a multitude of styling options, the new W4083 style transforms handily to match any outfit, whether it be an evening dress for a reception, prom, or wedding, or simply casual wear for everyday.

Available in two colours – white and naturally nude – and without padding, this bra not only transforms to match your neckline, it also remains invisible under your clothing, from the darkest to the lightest of colours. Its innovative eyelet design provides multiple strap position options across the top of the bra to ensure the support – and discretion – you need. That’s how this new convertible bra featuring No Poke Wire™ technology adapts to clothing and not the other way around!

When it comes to comfort, this style has it, thanks to No Poke Wire™ technology with spring-tipped wires that adjust to your body movements, preventing pokethroughs and dig-ins. What’s more, wide elastic bands with rows of silicone gel provide a perfect, stay-put fit all day long. So say good-bye to constantly adjusting your bra – this one will stay right where it should!

The versatile W4083 style is a definite must for every woman’s wardrobe, right up to size DD, and opens the door to a wide choice of dresses or tops, cut in any way, shape, or form!

Matching Panty: W0683
Sizes: B34-40, C34-42, D34-40, DD34-40
Suggested retail price: $39.00
Colours: White/Naturally Nude
Distribution: Sears, The Bay

The WonderBra label never stops looking for innovative ways to accentuate women and their femininity. Styles in the WonderBra Plus Size bra collection offer optimal support to fashionable, curvaceous women without compromising style, femininity and sensuality.

Wirefree Bra with No Poke Side-Stay™: your perfect weekend companion! • Innovative No Poke Side-Stays™ with flexible tips move with you. • Delicate scalloped lace and ultra-soft cups provide perfect opacity. • Wilde, comfortable cushioned shoulder straps help to distribute weight. Style : W1903 Sizes : B 40-44, CD, DD 38-46 Colours: White, Body Blush Suggested Retail Price: $39.00 Available at Sears, The Bay and selected specialty boutiques.

Underwire Bra: Perfect for your romantic evenings • Two-tone Chantilly lace with feminine details. • Lightly cushioned cups provide opacity and comfort. • Convertible shoulder straps and attractive front design. Style: W1984 Sizes: CD 38-44, DD 38-44 Colours: Black/Ivory, Seductive Bronze Suggested Retail Price: $41.00 Available at Sears, The Bay and selected specialty boutiques.

Embroidered Underwire Bra: the stylish go-anywhere, do-anything intimate for professionals • Plunge front with scalloped lace-covered cups. • Slimming side panels for a smooth look. • Soft fabric closure reduces back irritation and no-slip straps. Style: W4513 Sizes: C 40-42, D 38-42, DD 38-44, DDD 36-44 Colours: 2-Tone Pearl, 2-Tone Navy, White Suggested Retail Price: $40.25 Available at Sears and specialty boutiques.

Underwire Bra with Comfortable No Poke Wire™: perfect for those busy days! • Spring-tipped No Poke Wire™ flexes when you move. • Ultra-soft cups provide a perfect opaque look and additional support. • Wide cushioned comfort straps and soft back closure that helps reduce back irritation. Style: W1983 Sizes: B 40-44, CD 38-46, DD 38-44 Colours: Black, White, Body Blush Suggested Retail Price: $40.00 Available at Sears, The Bay and selected specialty boutiques.

Full Underwire Bra for maximum support • Shaping micro-fibre cups with embroidery. • Ultra-feminine lace inlay. Style: W4511 Sizes: CD 38-42, DD 36-44, DDD 36-44 Colours: Pearl, Black/Navy, Pink/Frapaccino Suggested Retail Price: $40.25 Available at Sears and specialty boutiques.

Seamless Underwire Bra with No Poke Wire™: perfectly invisible support! • Spring-tipped No Poke Wire™ flexes with your movements. • Large straps offer maximal comfort. • Ultra-soft cups provide a smooth and defined shape. Style: W4583 Sizes: C 40-42, D 38-42, DD 38-44, DDD 36-42 Colours: Nude, Pink, Frappacino Suggested Retail Price: $39.25 Available at Sears and specialty boutiques.

Wire free Sports Bra that’s ready for action! • Ideal support for high-impact activities (jogging, tennis, aerobics). • Ultra-soft breathable COOLMAX® fabric wicks moisture away from your body. • Innovative strap system provides maximum support and stability. Style: W1926 Sizes: C, D, DD, DDD, 38-44 Colour: Naturally Nude Suggested Retail Price: $41.25 Available at Sears, The Bay and selected specialty boutiques.

Classic sophistication never goes out of style. And what’s more classic than Black and Ivory bra? WonderBra introduces this ever-so elegant colour combination to its very popular vintage Chantilly Lace styles, crafted to conform to curves for a flawless fit and seductive décolleté. This collection’s new captivating colours will add a romantic complement to the retro look that’s been this year’s fashion frenzy… and this, much to the delight of women everywhere!

For tips on how to choose the right bra size, be sure to read our article, The Perfect Bra?

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W7484
Underwire Bra

Sizes:
B 34-38, C 34-40, D 34-40, DD 34-40

Suggested retail price: $40.00

Availability:
The Bay, Sears, Zellers and specialty boutiques

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W8384
Balconet Demi-Bra

Sizes:
B 34-38, C 34-38, D 34-38

Suggested retail price: $40.00

Availability:
The Bay, Sears, Zellers and specialty boutiques

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W1984
Underwire Bra

Sizes:
C 38-44, D 38-44, DD 38-44

Suggested retail price: $41.00

Availability:
The Bay, Sears and specialty boutiques

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W0684
Medium Control Panty

Sizes:
S-2XL

Suggested retail price: $20.50

Availability:
The Bay, Sears, Zellers and specialty boutiques

The WonderBra brand,

Several recent initiatives undertaken by hanesbrands were key to their high ranking:

• In 2009, approximately 25% of the energy it used came from clean, renewable sources
• Since 2007, the amount of energy used in making its products dropped by 11%
• Since 2007, water use per product has decreased by 18%
• In 2009, carbon dioxide emissions from transportation and logistics were cut by 41%

WonderBra strongly supports and adheres to hanesbrands’ commitment to environmental responsibility.

Click here, for more on Newsweek’s Green Rankings.

And click on this link, for more on hanesbrands’ environmental policies and actions.

Make sure you support companies with a strong environmental conscience!

EXCLUSIVE EVENT AT FAIRVIEW MALL ON NOVEMBER 11

WonderBra celebrates the launch of its Baby Love bra collection in fine style with a made-to-measure event for all mothers and mothers-to-be!

Next November 11, from 11 a.m. to 8 p.m., WonderBra will welcome all women and mothers on the second floor of the Fairview Mall in Toronto with more than a few surprises in store! Make-up, massage, style tips and more will make this “Mommy’s day out” a memorable celebration of mothers and mothers-to-be. Extraordinary partners such as stylist Afiya Francisco and a Clinique make-up artist will be in attendance to meet and greet the participants.  Don’t miss this exclusive event!

Celebrating the modern mother
Attentive to the needs of its clientele, WonderBra wishes to highlight the daily efforts of women who valiantly juggle career with family life. As such, WonderBra would like to offer women some precious “me-time” complete with pampering. In order to mount a significant event to recognize the exceptional work of all mothers, WonderBra counted on the support of several distinguished partners.  Thanks to their invaluable participation, the event will feature several pampering stations:

FASHION

• Insider tips from WonderBra experts on how to achieve a perfectly adjusted under-garment for maximum comfort;
• Presentation of WonderBra and WonderBra Baby Love nursing bras;
• Style guides from the celebrated stylist Afiya Francisco, in collaboration with Mexx and Bedo.

BEAUTY

• Make-up touch ups offered by the Clinique team.

Baby Love Collection

WonderBra invites women to discover its new collection of Baby Love bras during this unique celebration of motherhood. These nursing bras were developed for women who want a bra that is comfortable, practical, stylish and affordable. Baby Love models are available at Sears, The Bay and in specialty boutiques at a suggested retail price of $39.00.

]]> http://wonderbra70.ca/contest/2010/11/09/press-release-launch-of-baby-love-bra-collection/feed/ 0 http://wonderbra70.ca/contest/2010/11/03/exclusive-event-wonderbra-celebrates-all-mothers/ http://wonderbra70.ca/contest/2010/11/03/exclusive-event-wonderbra-celebrates-all-mothers/#comments Wed, 03 Nov 2010 14:36:37 +0000 Catherine http://wonderbra70.ca/contest/?p=745 WonderBra is putting you first and inviting you to indulge yourself.

Join us! At Fairview Mall on November 11^th from 11 a.m. to 8 p.m.

FASHION
•  Receive insider tips from WonderBra experts on how to achieve a perfectly adjusted under-garment for maximum comfort
•  Presentation of WonderBra and WonderBra Baby Love nursing bras
•  Style guides from the celebrated stylist Afiya Francisco, in collaboration with Mexx and Bedo.

RELAXATION / BEAUTY>
•  Make-up touch ups offered by the Clinique team.

Hope to see you there!

Fairview Mall
1800 Sheppard Ave. East
Toronto, Ontario

Toronto’s boom 97-3 is proud to partner with WonderBra in support of its Bras for the Cause bra drive benefiting the Canadian Breast Cancer Foundation. The bra drive kicks off on Friday October 1^st, coinciding with the start of Breast Cancer Awareness Month. Listeners of boom 97-3 will be asked to donate gently used bras at drop off locations in Bay retail stores across the Greater Toronto Area, with WonderBra contributing $1 for every bra collected.

“At WonderBra, we have an ongoing commitment to raise awareness and funds for breast cancer research. We are proud to partner with boom 97.3 and the Canadian Breast Cancer Foundation and support women in our community,” says Tina Yanbestian, Marketing Manager, WonderBra Canada

“The Canadian Breast Cancer Foundation is honoured to be the beneficiary of a new initiative with a longstanding friend,” says Jane Knox, Associate Director, National Corporate Programs, Canadian Breast Cancer Foundation. “WonderBra has been a loyal supporter of the Foundation since 1999 and we are thrilled that the Bras for the Cause campaign with boom 97.3 will not only raise funds for the Foundation, but through the month of October add awareness of a disease that affects 1 in 9 Canadian women. We are proud that together we are supporting the Foundation’s vision of creating a future without breast cancer.”

15 Bay stores in the greater Toronto area are participating in the event with collection points for the duration of the bra drive. During store hours, listeners will be able to donate their gently used bras at any of the following Bay stores: Eglinton Square, Square 1 Mississauga, 44 Bloor Street, Woodbine Plaza, Erin Mills Towne Centre, Oakville Place, Sherway Gardens, Yorkdale Plaza and 176 Yonge Street, Centerpoint Mall, Bramalea City Centre, Upper Canada Mall and Markville Shopping Centre. Drop off bins will be placed in the department stores for customers to make their bra donation.

On October 9th, boom 97-3 will be on-site at the Metro Toronto Zoo with its street team with a drop box ready to accept bra donations, and a week later on October 16th at Whittamores Farm in Markham.

Following the great success of the annual program launched in Montreal in 2008 with Astral’s RockDétente, the bra drive has raised more than $230,000.  Now in its first year in Toronto, the fundraiser is supported by Astral Out-of-Home who will dedicate transit shelter media space to the cause, as well as a transit shelter at the corner of College and McCaul Street in Toronto which will be filled with bras.

ON-AIR, ON-SITE and ON-LINE, boom 97.3 proudly supports Bras for the Cause.

About WonderBra
Founded in Montreal in 1939, Canadelle is the largest manufacturer of women’s undergarments in Canada. In the 1960’s, its WonderBra division revolutionized the women’s lingerie industry with the introduction of Canada’s first push-up bra, strapless bra, disgonal-strap bra and seamless bra. For further information please visit www.WonderBra.ca.

About the Canadian Breast Cancer Foundation
The Canadian Breast Cancer Foundation was founded in 1986 by a group of volunteers and has become the leading national volunteer-based organization in Canada dedicated to creating a future without breast cancer. The Foundation has invested $230 million since its inception to collaboratively fund, support and advocate for relevant and innovative breast cancer research, meaningful education and awareness programs, early diagnosis and effective treatment, and a positive quality of life for those living with breast cancer. Based in Toronto, the Canadian Breast Cancer Foundation has regional offices in British Columbia/Yukon, Prairies/North West Territories, Ontario and the Atlantic Region. For more information about the Foundation please visit www.cbcf.org.

About Astral
Astral is one of Canada’s largest media companies. It operates more than 100 of the country’s most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.
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For every bra you drop off, WonderBra Canada will contribute $1 to the Canadian Breast Cancer Foundation. If you don’t have any gently used bras to donate, please click here to make a cash donation for the Canadian Breast Cancer Foundation.

Talk to your friends and family, and help donate your Bras For The Cause. Let’s help create a future without breast cancer.

• The Bay – Drop Off Locations •

- Eglinton – Eglinton Square (Victoria Park & O’Connor Dr)
- Mississauga – Square 1 (Hwy10 & Burnamthorpe R W)
- Bloor St – 44 Bloor East (Yonge & Bloor)
- Woodbine – Woodbine Plaza (Rexdale Blvd @ Hwy#27)
- Erin Mills – Erin Mills Towne Centre (5100 Erin Mills Parkway)
- Oakville – Oakville Place (240 Leighland Rd)
- Sherway – Sherway Gardens (25 the West Mall)
- Yorkdale – Yorkdale Plaza (3401 Dufferin St)
- Queen St – 176 Yonge St Toronto
- Centre Point – Centrepoint Mall (6500 Yonge St)
- Bramalea – Bramalea City Centre Un 3 (25 Peel Centre Dr)
- Newmarket – Upper Canada Mall (1766 Yonge St N)
- Markville – Markville (5000 Hwy #7 & McCowan)
- Scarborough – Scarborough Town Centre (300 Borough Dr)
- Richmond Hill – Hillcrest Mall (9350 Yonge St)

WonderBra, DIM and Hanes bring their own sparkle and shine to the holidays this year

Montréal, August 2010 – The holiday season will be upon us before you know it, and with it, the hustle and bustle of shopping, preparations, parties and family get-togethers. We all know that it takes a little – or a lot! – of support to make it through the holidays and with this in mind, WonderBra, Hanes and DIM propose the perfect holiday accessory: a collection of fabulous undergarments offering full support, full comfort and full sensuality!

As the shoppers rush home with their treasures…
You’ve made your list, you’ve checked it twice, and now it’s time to get out there and find that perfect gift for every special someone in your life. You can’t let anything slow you down, so you dress for the occasion in your favourite bra and panty that look as sensational as they are comfortable – your Hanes Body Creations Underwire Foam Cup Bra and matching Bikini. The perfect T-shirt bra, its ultra-soft microfiber construction features bounded contour elastic, ultra-comfortable straps and seamless foam cups, ideal for jumping from a business meeting to a holiday shopping spree to cocktails with friends. Pair it with the matching ultra-soft microfiber bikini with stitch-free elastic and cotton gusset, and you’ve got the perfect combination of comfort and style. But wait – wouldn’t this make a wonderful gift for all the gals on your list? Christmas shopping has never been so simple!

Eat, drink, be merry…and so very comfortable!
The kids are zipping about, Uncle Harold is telling the same old stories that he repeats every year, and cousin Edith is busily stirring the gravy: it’s the family holiday scene, where everyone gets together to share happy tidings and good cheer. And you’re sitting pretty, clad in your dainty yet practical WonderBra with No Poke™ technology. So while Uncle Harold may be digging in about what happened last Christmas, at least your bra won’t be, thanks to its innovative spring-tipped wires that adjust to your body movement to prevent poke-through and dig-in!
Practically invisible under any blouse, these styles– with or without underwire and available in Plus and Full Glamour – offer a variety of features depending on your style and taste, such as full support, cushioned underwire, ultra-soft seamless cups for an opaque look and soft back closures to reduce back irritation. And it wouldn’t be a WonderBra if it didn’t include sensuous accents such as lace, ribbon detail and bows!

Dressed in holiday style!
Time to pull out your LBD (little black dress) for a festive holiday celebration? Then it’s also time to slip into WonderBra me™ , WonderBra Three Degrees of Wonder™ or Wonderbra Full Glamour™ undergarments, the perfect holiday accessories. Smooth, silky and discreet, they cling to your silhouette like a second skin even under the most form-flattering of party dresses. Available with or without underwire and enhanced by an underband, WonderBra me™, WonderBra Three Degrees of Wonder™ and Wonderbra Full Glamour™ bras with matching panties offer the ultimate in support, convenience and style. Subtle decorative accents such as scalloped lace necklines and straps – double, single or convertible – with ribbons and bows enhance the allure of your feminine mystique as all eyes in the room turn to you! For that perfect finishing touch, add a sparkle of holiday glam with DIM metallic pantyhose available in gold or silver, and shine with the joy of this season!
WonderBra, DIM and Hanes products are available at The Bay, Sears, Simons, Walmart, Zellers and specialty boutiques across Canada, so suit up for a holiday season to remember!

About WonderBra
Founded in Montreal in 1939, Canadelle is Canada’s leading manufacturer of feminine undergarments. In the 1960s, its WonderBra division revolutionized the feminine lingerie industry with the creation of the first plunge push-up bra, the first strapless bra, the first cross-strap bra and the first seamless bra.

For additional information or product request, please contact:
BICOM Communications

Raymonde, can you tell us about your position? What exactly is your role?

As director of design, I’m responsible for innovation and the creation of new products. One part of my work is dedicated to searching for new fabrics, as much for their aesthetic as for the technical qualities.

Keeping in mind the latest market trends, I supervise the creation of new collections; follow up on adjustments, fittings, pattern grading as well as managing all the communication and information necessary to put different styles into production.

What are the different steps in the fabrication of a given model of bra? And How long does it take to get from the design table to the store shelf?

I’ve divided the work into three major steps:

The first part includes design and creativity, consisting of researching fabrics and aesthetics, as well as all the tests for the quality and durability of the fabric before a collection can be created.

Secondly, the most technical part includes fitting of the basic sizes (for example, 34 or 38, B, C, D or DD) on women of differing body types. This is how the garments are tried and measured. Then we modify the patterns and give them back to the sample room to have the garment sewn until we get the fit we’re looking for. All this is followed by “wash & wear” to ensure the comfort and the quality of the garments.

Finally, we grade all the sizes and establish sewing methods that will allow us to reproduce bra samples on a production line.

In summary, over a period of 10 to 12 months, we have designers, pattern-makers and engineers working on dozens of small modifications in order to make the production samples, this ensures for the best fit and maximum comfort.

What have you learned about women through your work with WonderBra?

Women love lingerie. Some of them like to wear lace everyday or for special occasions. Others prefer more classic styles that cling like second skin and are invisible under clothing. For some, comfort is everything, while others are ready to sacrifice comfort in favour of a feminine touch.

However, shopping and trying on intimate apparel to find the right bra size can be difficult for some. In order to help women with their decision making, we recommend getting properly fitted before selecting bra styles that address their current needs. Once in the changing room they should properly adjust their bra and look at their profile to judge their appearance and most importantly, to try on the bra while wearing normal clothing.

What would be your all-time favourite WonderBra model?

A seamless bra which creates a natural silhouette and that can be found in a variety of colours and fabrics, starting from micro fibres to laces. (Styles include: 2483, 3351, 3451, 7409, 7483 and in WonderBra Plus 1983.)

And finally, how has the WonderBra brand evolved over the years?
Since the push-up bra, which really made the WonderBra name, several factors have contributed to its evolution, such as the new technologies used to make seamless bras in Non-stretch or multifibre fabric. The integration of newer better performing fabrics, into our creations, has allowed us to offer consumers a greater variety of under garments that respond more closely to their expectations in terms of comfort, performance and appearance.