EXCLUSIVE EVENT AT FAIRVIEW MALL ON NOVEMBER 11

WonderBra celebrates the launch of its Baby Love bra collection in fine style with a made-to-measure event for all mothers and mothers-to-be!

Next November 11, from 11 a.m. to 8 p.m., WonderBra will welcome all women and mothers on the second floor of the Fairview Mall in Toronto with more than a few surprises in store! Make-up, massage, style tips and more will make this “Mommy’s day out” a memorable celebration of mothers and mothers-to-be. Extraordinary partners such as stylist Afiya Francisco and a Clinique make-up artist will be in attendance to meet and greet the participants.  Don’t miss this exclusive event!

Celebrating the modern mother
Attentive to the needs of its clientele, WonderBra wishes to highlight the daily efforts of women who valiantly juggle career with family life. As such, WonderBra would like to offer women some precious “me-time” complete with pampering. In order to mount a significant event to recognize the exceptional work of all mothers, WonderBra counted on the support of several distinguished partners.  Thanks to their invaluable participation, the event will feature several pampering stations:

FASHION

• Insider tips from WonderBra experts on how to achieve a perfectly adjusted under-garment for maximum comfort;
• Presentation of WonderBra and WonderBra Baby Love nursing bras;
• Style guides from the celebrated stylist Afiya Francisco, in collaboration with Mexx and Bedo.

BEAUTY

• Make-up touch ups offered by the Clinique team.

Baby Love Collection

WonderBra invites women to discover its new collection of Baby Love bras during this unique celebration of motherhood. These nursing bras were developed for women who want a bra that is comfortable, practical, stylish and affordable. Baby Love models are available at Sears, The Bay and in specialty boutiques at a suggested retail price of $39.00.

WonderBra is putting you first and inviting you to indulge yourself.

Join us! At Fairview Mall on November 11^th from 11 a.m. to 8 p.m.

FASHION
•  Receive insider tips from WonderBra experts on how to achieve a perfectly adjusted under-garment for maximum comfort
•  Presentation of WonderBra and WonderBra Baby Love nursing bras
•  Style guides from the celebrated stylist Afiya Francisco, in collaboration with Mexx and Bedo.

RELAXATION / BEAUTY>
•  Make-up touch ups offered by the Clinique team.

Hope to see you there!

Fairview Mall
1800 Sheppard Ave. East
Toronto, Ontario

Astral Media
Toronto, September 27, 2010

Toronto’s boom 97-3 is proud to partner with WonderBra in support of its Bras for the Cause bra drive benefiting the Canadian Breast Cancer Foundation. The bra drive kicks off on Friday October 1^st, coinciding with the start of Breast Cancer Awareness Month. Listeners of boom 97-3 will be asked to donate gently used bras at drop off locations in Bay retail stores across the Greater Toronto Area, with WonderBra contributing $1 for every bra collected.

“At WonderBra, we have an ongoing commitment to raise awareness and funds for breast cancer research. We are proud to partner with boom 97.3 and the Canadian Breast Cancer Foundation and support women in our community,” says Tina Yanbestian, Marketing Manager, WonderBra Canada

“The Canadian Breast Cancer Foundation is honoured to be the beneficiary of a new initiative with a longstanding friend,” says Jane Knox, Associate Director, National Corporate Programs, Canadian Breast Cancer Foundation. “WonderBra has been a loyal supporter of the Foundation since 1999 and we are thrilled that the Bras for the Cause campaign with boom 97.3 will not only raise funds for the Foundation, but through the month of October add awareness of a disease that affects 1 in 9 Canadian women. We are proud that together we are supporting the Foundation’s vision of creating a future without breast cancer.”

15 Bay stores in the greater Toronto area are participating in the event with collection points for the duration of the bra drive. During store hours, listeners will be able to donate their gently used bras at any of the following Bay stores: Eglinton Square, Square 1 Mississauga, 44 Bloor Street, Woodbine Plaza, Erin Mills Towne Centre, Oakville Place, Sherway Gardens, Yorkdale Plaza and 176 Yonge Street, Centerpoint Mall, Bramalea City Centre, Upper Canada Mall and Markville Shopping Centre. Drop off bins will be placed in the department stores for customers to make their bra donation.

On October 9th, boom 97-3 will be on-site at the Metro Toronto Zoo with its street team with a drop box ready to accept bra donations, and a week later on October 16th at Whittamores Farm in Markham.

Following the great success of the annual program launched in Montreal in 2008 with Astral’s RockDétente, the bra drive has raised more than $230,000.  Now in its first year in Toronto, the fundraiser is supported by Astral Out-of-Home who will dedicate transit shelter media space to the cause, as well as a transit shelter at the corner of College and McCaul Street in Toronto which will be filled with bras.

ON-AIR, ON-SITE and ON-LINE, boom 97.3 proudly supports Bras for the Cause.

About WonderBra
Founded in Montreal in 1939, Canadelle is the largest manufacturer of women’s undergarments in Canada. In the 1960’s, its WonderBra division revolutionized the women’s lingerie industry with the introduction of Canada’s first push-up bra, strapless bra, disgonal-strap bra and seamless bra. For further information please visit www.WonderBra.ca.

About the Canadian Breast Cancer Foundation
The Canadian Breast Cancer Foundation was founded in 1986 by a group of volunteers and has become the leading national volunteer-based organization in Canada dedicated to creating a future without breast cancer. The Foundation has invested $230 million since its inception to collaboratively fund, support and advocate for relevant and innovative breast cancer research, meaningful education and awareness programs, early diagnosis and effective treatment, and a positive quality of life for those living with breast cancer. Based in Toronto, the Canadian Breast Cancer Foundation has regional offices in British Columbia/Yukon, Prairies/North West Territories, Ontario and the Atlantic Region. For more information about the Foundation please visit www.cbcf.org.

About Astral
Astral is one of Canada’s largest media companies. It operates more than 100 of the country’s most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.
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