As a tribute to women and their accomplishments, WonderBra launched their 2011 Spring/Summer Undergarments Collection on International Women’s Day. The event took place in Montreal on March 8, 2011 in the company of journalists graced by an intimate and stylish atmosphere. For the occasion, those present were invited to attend with the “women of their lives”: mothers, sisters and best friends all had their place. Renowned stylist and fashion and beauty journalist Louise Labrecque, the official host of the event, came accompanied by her daughter and her aunt. Three generations of splendid women. What a wonderful way to celebrate the 100th anniversary of International Women’s Day!

The undergarments in the new 2011 Spring/Summer Collection are inspired by the latest trends while still respecting the chic and eternal allure of the classics: lace, bright colours, honeysuckle rose and leopard prints. The neutrals also have a place of honour as they are anything but banal! Fashion enhancements include lace and a host of tiny feminine details.

For many years now, WonderBra has dedicated itself to improving the daily lives of women by creating new undergarments collections adapted to every need, body type and age. When you realize that International Women’s Day has existed for 100 years, and WonderBra for more than 70, you could say that following the evolution of undergarments is to follow the evolution of Women with a capital W.

To view highlights of the event, please visit our photo album on the WonderBra fanpage.

Happy spring to everybody!

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We saw them make their debut on the runways of the great fashion capitals of the world last fall – and now they’re about to take centre stage in boutiques and on the street: the latest fashion trends for Spring-Summer 2010 are finally available. And you can expect a season that’s very hot and ultra feminine.

1- Nude Colour: As the 2010 season heats up, you could almost believe that flesh tones, also called nude, have become the new white. They feature a palette that reminds you of cosmetics, ranging from powdery natural beige to creamy flesh and dusty rose. Fresh, delicate, almost ethereal, these soft and neutral tones inject the required restrained touch to prêt-à-porter creations in order to free designers to play with forms and volumes. Our fashion tip: Neutral tones should serve as the base for your outfits. Watch out for the totally pastel look that could leave a somewhat pale impression. The solution? You can show lightly tanned arms and legs and add accessories in bolder versions of the same palette.

2- Liberty floral prints: Definitely and deliberately vintage (created circa 1875 in England), Liberty prints bring a romantic touch of the country to every spring or summer outfit. Whether worn with a pretty light dress or a favourite warm-weather blouse, these prints waft a breezy, vacation-like feel into your wardrobe. Many stars in film and fashion capitals around the globe have already begun to take Liberties with the way they dress. Our fashion tip: Don’t overdo it. Go with solid-colour accessories to keep the Little House on the Prairie look under control.

3- The denim shirt: The denim shirt was a staple of a late 80s wardrobe and the very incarnation of relaxed American chic. And it’s making a remarkable comeback just in time for balmy weather. We now find it in pale blue or snowy denim, and often worn over a plain white T-shirt. Our fashion tip: With its comfortable cut, the jeans shirt is perfect for every body type. To accentuate your waistline, just cinch up a large belt. And for a sexy, but never coarse look, undo the top buttons to show a discreet amount of cleavage.

4- Flounces: Frivolity, femininity and freedom, flounces evoke them all. They give volume and movement to clothes without weighing them down. And add that little something extra to handbags and light seasonal shoes. As minis, they create a fresh, cute look and as maxis, something much more dramatic. Our fashion tip: Flounces tend to capture the eye and call attention to where they’re worn. So if you’re broad-shouldered, no need for flounces there. The same holds true for women with heavier hips.

5- Look out for Lingerie: One of the emerging trends this season – and hardly the least important – is the lingerie look and the art of letting your lingerie show. It’s a trend that can be interpreted subtly or become a complete show-stopper on runways by designers like Roberto Cavalli and DSQuared, who have been bold enough to allow undergarments to take over completely by displaying them off on top of other clothing. Although slightly more restrained, wearing a corset or satin and lace tops with a tastefully tailored suit will certainly turn heads. Our fashion tip: To be comfortable with the big fashion statement that visible lingerie makes, you should already have a distinctive style. If the person sporting visible lingerie isn’t ready for it, she can quickly turn into a fashion victim, not a fashion victor. And if she isn’t comfortable in what’s she is wearing, she’ll be a long way from achieving the seductive, chic effect she’s seeking. So if you’re going to make that big statement, make sure that you make it yours.

* Thanks to Boutique ONZE for their contributions to this article.

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WonderBra me® rings in the decade with an all-new and oh-so-fashionable bridal lingerie collection. The all-new WonderBra me® bridal lingerie collection is sexy and stylish—just like the entire WonderBra me® line. On this very important day of your life, showcase your best features! This exceptional tribute to femininity is our way of ensuring that you have great support for your special day and that memories of your wedding last a lifetime.

It’s easy to get caught up in the panic of choosing a date, venue, and caterer…not to mention invitations, flowers and a cake…and, of course, the guest list! The best way to plan your wedding is to plan ahead. There are plenty of guides and checklists out there to help, so you can be sure your wedding is tailor-made for you.

You’ve probably heard the expression: “Something old, something new, something borrowed, something blue.”

Something old is a link with your family’s past and symbolizes continuity (perhaps a piece of antique family jewellery).

Something new is for good luck and success. In the past, this was often considered the wedding dress itself. WonderBra me® believes that what you wear under your wedding dress is just as important.

Something borrowed is often a handkerchief, scarf or piece of jewellery—preferably from a happily married woman or dear friend. It represents support from family and friends. What really matters is that you return the borrowed item.

Something blue is the symbol of fidelity and purity. This is typically a blue bridal garter, but can be a blue flower in your bouquet or headdress.

Last, but not least: Remember to bring his ring with you to the ceremony. Oh and, above all, don’t forget to say, “I do”!

In Fashion Swimwear Lingerie 2010 you’ll find selected models of bras and undergarments from the new Spring 2010 collection from WonderBra me^TM as well as WonderBra Three Degrees of Wonder^TM styles. The photo shoot took place in the sun-drenched paradise of Riviera Maya in Mexico. If only we could access summer as easily as we can the photos by clicking here for the 2010 edition of Fashion Swimwear Lingerie magazine!

As always, WonderBra is here to support you. We would love to hear your comments, suggestions and questions.

• E1613 – Sexy hipster with scalloped lace inserts on both sides. Decorative lace trim at leg openings and waist. • E1694 – Bustier with innovative non-yellowing cut and sewn cups. Convertible back shoulder straps. Lightly boned with back hook-and-eye closure. • E1696 – Garter belt made of soft microfiber fabric. Stretch scalloped corded lace with decorative bow at center. Back hook-and-eye closure.

• 7530 – 3 Degrees of Wonder TM – Bra – Printed mesh cups and decorative lace and ribbon at neckline. • 7531 – 3 Degrees of Wonder TM – Matching tanga in printed mesh fabric with lace and ribbon at front waist.

• 7538 – 3 Three Degrees of WonderTM Bra • 7539 – Three Degrees of WonderTM – Underwear

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