During this cocktail reception, not only  women everywhere were celebrated, but also the Spring-Summer 2011 and Fall-Winter 2011-2012 collections of Bali, Champion, Dim, Hanes, Playtex, and WonderBra has been revealed. In an intimately chic atmosphere, guests enjoyed discovering the new styles displayed across thematic closets while delighting in the feminine cocktails and sophisticated hors d’oeuvres.

Brands for modern women
Mother’s Day is celebrated around the world every year. A symbol of appreciation, admiration, femininity and above all, endless love, Mother’s Day has become a significant holiday internationally. For many years now, the entire Hanesbrands group has been working to improve the everyday lives of modern women, be it at work, at home, or during athletic activities, by offering collections that are adapted to modern women according to their needs and shape.  It isn’t surprising that Hanesbrands Inc. has chosen this important day to unveil its brands’ Spring-Summer collections and to exclusively preview its Fall-Winter 2011-2012 styles that add a touch of comfort and femininity to the lives of women, as they have done year after year after year!

An exceptional invitation for an exceptional day
On this special day, guests are encouraged to show their affection and gratitude to the woman in their life – be it their mother, sister, daughter, or even a friend – by inviting her to join in this important celebration of the loved one. This is an ideal opportunity for journalists to let a woman in their life experience their world first-hand and be among the first to discover the fresh, spring trends of the Hanesbrands Inc. labels and to discover the cold season’s novelties.  And, of course, to enjoy some quality time together!

As a tribute to women and their accomplishments, WonderBra launched their 2011 Spring/Summer Undergarments Collection on International Women’s Day. The event took place in Montreal on March 8, 2011 in the company of journalists graced by an intimate and stylish atmosphere. For the occasion, those present were invited to attend with the “women of their lives”: mothers, sisters and best friends all had their place. Renowned stylist and fashion and beauty journalist Louise Labrecque, the official host of the event, came accompanied by her daughter and her aunt. Three generations of splendid women. What a wonderful way to celebrate the 100th anniversary of International Women’s Day!

The undergarments in the new 2011 Spring/Summer Collection are inspired by the latest trends while still respecting the chic and eternal allure of the classics: lace, bright colours, honeysuckle rose and leopard prints. The neutrals also have a place of honour as they are anything but banal! Fashion enhancements include lace and a host of tiny feminine details.

For many years now, WonderBra has dedicated itself to improving the daily lives of women by creating new undergarments collections adapted to every need, body type and age. When you realize that International Women’s Day has existed for 100 years, and WonderBra for more than 70, you could say that following the evolution of undergarments is to follow the evolution of Women with a capital W.

To view highlights of the event, please visit our photo album on the WonderBra fanpage.

Happy spring to everybody!

WonderBra is putting you first and inviting you to indulge yourself.

Join us! At Fairview Mall on November 11^th from 11 a.m. to 8 p.m.

FASHION
•  Receive insider tips from WonderBra experts on how to achieve a perfectly adjusted under-garment for maximum comfort
•  Presentation of WonderBra and WonderBra Baby Love nursing bras
•  Style guides from the celebrated stylist Afiya Francisco, in collaboration with Mexx and Bedo.

RELAXATION / BEAUTY>
•  Make-up touch ups offered by the Clinique team.

Hope to see you there!

Fairview Mall
1800 Sheppard Ave. East
Toronto, Ontario

For every bra you drop off, WonderBra Canada will contribute $1 to the Canadian Breast Cancer Foundation. If you don’t have any gently used bras to donate, please click here to make a cash donation for the Canadian Breast Cancer Foundation.

Talk to your friends and family, and help donate your Bras For The Cause. Let’s help create a future without breast cancer.

• The Bay – Drop Off Locations •

- Eglinton – Eglinton Square (Victoria Park & O’Connor Dr)
- Mississauga – Square 1 (Hwy10 & Burnamthorpe R W)
- Bloor St – 44 Bloor East (Yonge & Bloor)
- Woodbine – Woodbine Plaza (Rexdale Blvd @ Hwy#27)
- Erin Mills – Erin Mills Towne Centre (5100 Erin Mills Parkway)
- Oakville – Oakville Place (240 Leighland Rd)
- Sherway – Sherway Gardens (25 the West Mall)
- Yorkdale – Yorkdale Plaza (3401 Dufferin St)
- Queen St – 176 Yonge St Toronto
- Centre Point – Centrepoint Mall (6500 Yonge St)
- Bramalea – Bramalea City Centre Un 3 (25 Peel Centre Dr)
- Newmarket – Upper Canada Mall (1766 Yonge St N)
- Markville – Markville (5000 Hwy #7 & McCowan)
- Scarborough – Scarborough Town Centre (300 Borough Dr)
- Richmond Hill – Hillcrest Mall (9350 Yonge St)

Raymonde, can you tell us about your position? What exactly is your role?

As director of design, I’m responsible for innovation and the creation of new products. One part of my work is dedicated to searching for new fabrics, as much for their aesthetic as for the technical qualities.

Keeping in mind the latest market trends, I supervise the creation of new collections; follow up on adjustments, fittings, pattern grading as well as managing all the communication and information necessary to put different styles into production.

What are the different steps in the fabrication of a given model of bra? And How long does it take to get from the design table to the store shelf?

I’ve divided the work into three major steps:

The first part includes design and creativity, consisting of researching fabrics and aesthetics, as well as all the tests for the quality and durability of the fabric before a collection can be created.

Secondly, the most technical part includes fitting of the basic sizes (for example, 34 or 38, B, C, D or DD) on women of differing body types. This is how the garments are tried and measured. Then we modify the patterns and give them back to the sample room to have the garment sewn until we get the fit we’re looking for. All this is followed by “wash & wear” to ensure the comfort and the quality of the garments.

Finally, we grade all the sizes and establish sewing methods that will allow us to reproduce bra samples on a production line.

In summary, over a period of 10 to 12 months, we have designers, pattern-makers and engineers working on dozens of small modifications in order to make the production samples, this ensures for the best fit and maximum comfort.

What have you learned about women through your work with WonderBra?

Women love lingerie. Some of them like to wear lace everyday or for special occasions. Others prefer more classic styles that cling like second skin and are invisible under clothing. For some, comfort is everything, while others are ready to sacrifice comfort in favour of a feminine touch.

However, shopping and trying on intimate apparel to find the right bra size can be difficult for some. In order to help women with their decision making, we recommend getting properly fitted before selecting bra styles that address their current needs. Once in the changing room they should properly adjust their bra and look at their profile to judge their appearance and most importantly, to try on the bra while wearing normal clothing.

What would be your all-time favourite WonderBra model?

A seamless bra which creates a natural silhouette and that can be found in a variety of colours and fabrics, starting from micro fibres to laces. (Styles include: 2483, 3351, 3451, 7409, 7483 and in WonderBra Plus 1983.)

And finally, how has the WonderBra brand evolved over the years?
Since the push-up bra, which really made the WonderBra name, several factors have contributed to its evolution, such as the new technologies used to make seamless bras in Non-stretch or multifibre fabric. The integration of newer better performing fabrics, into our creations, has allowed us to offer consumers a greater variety of under garments that respond more closely to their expectations in terms of comfort, performance and appearance.

Tricks, tips and the right bras to start off the new year in fine form

The holidays are over and the last round of turkey leftovers is gone. Phew! Now it’s time to get back into shape, make healthy resolutions for the new year and take care of yourself. WonderBra has a simple and efficient way to take you there. So, let’s go!

1 – Get off to a good start by choosing an activity you enjoy

Are you the zen or traditional type? With only 20 to 30 minutes of activity 2 to 3 times a week, you can burn off those excess calories stored up while hibernating over the holidays. It doesn’t matter which activity you choose. What counts is that it suits your lifestyle and that it’s fun.*

Zen-style exercise with gentle moves
This exercise style became popular several years ago and has become increasingly widespread. Exercises like yoga and Pilates help firm up your muscles, while improving your flexibility and posture. These low-impact exercises generate high returns, since they make you work on small hard-to-reach muscles that people tend to forget. You can exercise in a group or on your own at home. All you need is an exercise pad. Since these are floor exercises, the impact on joints (knees, etc.) is minimal.

Traditional exercise that keeps you on the move
Jogging, aerobics and spinning are ideal sports for women who like to stretch their legs and work up a sweat. These types of exercise give you a good cardio and endurance workout, while melting off those extra pounds. You can exercise in a group (with a teacher) or own your own. Tip: Exercising while listening to lively music makes you feel more motivated.

2 – The right bra from the WonderBra Sports Bra collection

Whether you just want to go for a stroll or work out at the gym, think about buying an activity-appropriate sports bra. Just like running shoes, a sports bra is a must-have accessory. The four bras below are suitable for all activities. Regardless of your shape or size, WonderBra Sports bras can be adjusted for maximum comfort and support. They highlight your feminine curves, and provide maximum support when you need it most during activities.

Ultra-soft COOLMAX® breathable moisture-wicking fabric, styles 5126 and 5127 help you stay dry, while providing ultimate comfort. Soft back closures help reduce skin irritation.

Style 5925 is the perfect bra with breathable fabric, seamless cups, adjustable shoulder straps and a V-shaped back that provide the right level of support and superior fit.

Style 5926 – Wide camisole shoulder straps provide stability and athletic styling, while its two-ply molded cups and wide elastic under bust band provide the right level of support and superior fit.

The WonderBra sports Bra collection is incredibly comfortable and well designed with special features that adapt to your body. Click here for information about sizes, more details and suggested retail prices.

What’s your basic starting point? The right size, of course!
Since the holidays festivities and some minor weight fluctuations, your bra size may have changed. It’s important to wear a properly fitted bra. Remember that your bra size may also have changed if you:

- Have lost or gained weight
- Have started or stopped an exercise program
- Are pregnant or just gave birth
- Have not had your measurements taken in more than a year

To guide you with your measurements, we recommend that you visit a professional fitter at your favorite store. A few minutes of your time can make a world of difference!
As always, WonderBra is here to support you. We would love to hear your comments, suggestions and questions.

* Always consult a professional before starting a new exercise program.

Be pretty in pink and complete the look with the matching 772 control-top panty. Actually, you can be more than pretty in pink…be sexy too! The lace inserts on the sides give you sexier looking hips and longer looking legs. The elastic-free front panel lets you breathe, while shaping and controlling the upper tummy area. The gusset is, of course, lined with 100% cotton.

The WonderBra limited edition of pink bra Styles 7472 and 772 are available at Sears, The Bay and select specialty stores across Canada for the manufacturer’s suggested retail price of $39.25 for Style 7472 and $21.75 for Style 772.

Though the bra looks a little bare at first, it was actually very intricately designed to make Ms. Monroe look like she wasn’t wearing any. Auctioneer Richard Davie notes that the rock-solid bra is embedded with 4 cups and steel wiring. “There’s an inner cup, which is almost hidden, which would support her chest as normal,” he says. “But then there’s another larger cup about an inch further out, to give the impression she had a bigger chest.”

The suspension-bridge halter straps gave her even more of a lift. They were also easy to hide under a gown or dress, like the famous white frock Marilyn wore in The Seven Year Itch. Meanwhile, the cups didn’t cover her breasts, giving the illusion that her 36D perk was 100% natural.

All women have beauty secrets, even legends like Marilyn Monroe. Maybe that’s why, in our latest survey, you voted her as the woman who best “personifies the true essence of femininity.” It’s easier to identify with someone who has to put a little effort into herself each morning. And it’s certainly comforting to know Marilyn was no exception.

The auction was held in late July in London, England. The famous bra was sold to an anonymous caller from Hong Kong.

And what about you? You must have comments on this incredible bra and the star who wore it. Why not share them with us? We’d love to know what you think.

No matter what type of figure you have, you’re sure to find a shoe that fits…or rather undergarments that flatter your shape!

	Click here to download the catalog featuring the WonderBra collection
	Click here to download the catalog featuring the WonderBra Me collection
	Click here to download the catalog featuring the WonderBra Plus collection
	Click here to download the catalog featuring the Just My Size collection
	Click here to download the catalog featuring styles available Exclusively at Sears
	Click here to download the catalog featuring styles available Exclusively at Sears and specialty shops