Toronto’s boom 97-3 is proud to partner with WonderBra in support of its Bras for the Cause bra drive benefiting the Canadian Breast Cancer Foundation. The bra drive kicks off on Friday October 1^st, coinciding with the start of Breast Cancer Awareness Month. Listeners of boom 97-3 will be asked to donate gently used bras at drop off locations in Bay retail stores across the Greater Toronto Area, with WonderBra contributing $1 for every bra collected.

“At WonderBra, we have an ongoing commitment to raise awareness and funds for breast cancer research. We are proud to partner with boom 97.3 and the Canadian Breast Cancer Foundation and support women in our community,” says Tina Yanbestian, Marketing Manager, WonderBra Canada

“The Canadian Breast Cancer Foundation is honoured to be the beneficiary of a new initiative with a longstanding friend,” says Jane Knox, Associate Director, National Corporate Programs, Canadian Breast Cancer Foundation. “WonderBra has been a loyal supporter of the Foundation since 1999 and we are thrilled that the Bras for the Cause campaign with boom 97.3 will not only raise funds for the Foundation, but through the month of October add awareness of a disease that affects 1 in 9 Canadian women. We are proud that together we are supporting the Foundation’s vision of creating a future without breast cancer.”

15 Bay stores in the greater Toronto area are participating in the event with collection points for the duration of the bra drive. During store hours, listeners will be able to donate their gently used bras at any of the following Bay stores: Eglinton Square, Square 1 Mississauga, 44 Bloor Street, Woodbine Plaza, Erin Mills Towne Centre, Oakville Place, Sherway Gardens, Yorkdale Plaza and 176 Yonge Street, Centerpoint Mall, Bramalea City Centre, Upper Canada Mall and Markville Shopping Centre. Drop off bins will be placed in the department stores for customers to make their bra donation.

On October 9th, boom 97-3 will be on-site at the Metro Toronto Zoo with its street team with a drop box ready to accept bra donations, and a week later on October 16th at Whittamores Farm in Markham.

Following the great success of the annual program launched in Montreal in 2008 with Astral’s RockDétente, the bra drive has raised more than $230,000.  Now in its first year in Toronto, the fundraiser is supported by Astral Out-of-Home who will dedicate transit shelter media space to the cause, as well as a transit shelter at the corner of College and McCaul Street in Toronto which will be filled with bras.

ON-AIR, ON-SITE and ON-LINE, boom 97.3 proudly supports Bras for the Cause.

About WonderBra
Founded in Montreal in 1939, Canadelle is the largest manufacturer of women’s undergarments in Canada. In the 1960’s, its WonderBra division revolutionized the women’s lingerie industry with the introduction of Canada’s first push-up bra, strapless bra, disgonal-strap bra and seamless bra. For further information please visit www.WonderBra.ca.

About the Canadian Breast Cancer Foundation
The Canadian Breast Cancer Foundation was founded in 1986 by a group of volunteers and has become the leading national volunteer-based organization in Canada dedicated to creating a future without breast cancer. The Foundation has invested $230 million since its inception to collaboratively fund, support and advocate for relevant and innovative breast cancer research, meaningful education and awareness programs, early diagnosis and effective treatment, and a positive quality of life for those living with breast cancer. Based in Toronto, the Canadian Breast Cancer Foundation has regional offices in British Columbia/Yukon, Prairies/North West Territories, Ontario and the Atlantic Region. For more information about the Foundation please visit www.cbcf.org.

About Astral
Astral is one of Canada’s largest media companies. It operates more than 100 of the country’s most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.
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For every bra you drop off, WonderBra Canada will contribute $1 to the Canadian Breast Cancer Foundation. If you don’t have any gently used bras to donate, please click here to make a cash donation for the Canadian Breast Cancer Foundation.

Talk to your friends and family, and help donate your Bras For The Cause. Let’s help create a future without breast cancer.

• The Bay – Drop Off Locations •

- Eglinton – Eglinton Square (Victoria Park & O’Connor Dr)
- Mississauga – Square 1 (Hwy10 & Burnamthorpe R W)
- Bloor St – 44 Bloor East (Yonge & Bloor)
- Woodbine – Woodbine Plaza (Rexdale Blvd @ Hwy#27)
- Erin Mills – Erin Mills Towne Centre (5100 Erin Mills Parkway)
- Oakville – Oakville Place (240 Leighland Rd)
- Sherway – Sherway Gardens (25 the West Mall)
- Yorkdale – Yorkdale Plaza (3401 Dufferin St)
- Queen St – 176 Yonge St Toronto
- Centre Point – Centrepoint Mall (6500 Yonge St)
- Bramalea – Bramalea City Centre Un 3 (25 Peel Centre Dr)
- Newmarket – Upper Canada Mall (1766 Yonge St N)
- Markville – Markville (5000 Hwy #7 & McCowan)
- Scarborough – Scarborough Town Centre (300 Borough Dr)
- Richmond Hill – Hillcrest Mall (9350 Yonge St)

Since 1992, The Canadian Breast Cancer Foundation CIBC Run for the Cure is Canada’s largest single day, volunteer-led fundraising event dedicated to raising funds for breast cancer research, and education and awareness programs.

Each year, thousands of Canadians of all ages and from all walks of life unite to participate in the Run. Their reasons for participating vary, but they all have the same goal; to create a future without breast cancer.

On Sunday, October 3, 2010, Run, Walk and Give Generously.

Click here to register, or to learn more about the CIBC Run for the Cure and the Canadian Breast Cancer Foundation.

Wonderbra has proudly supported the Canadian Breast Cancer Foundation since 2000 contributing an outstanding $720,000.

Our customer’s your loyalty is helping make a difference in the lives of women and their families affected by breast cancer.

The Canadian Breast Cancer Foundation is Canada’s leading health charity dedicated to creating a future without breast cancer.  The Foundation’s investments have contributed significantly to advances in prevention, early diagnosis, more effective treatments and improving i the quality of life for those living with breast cancer.  The current five year relative survival rate for women in Canada is 87 per cent. Breast cancer has come a long way but there is still much to be done, an estimated one in nine Canadian women will be diagnosed with breast cancer in her lifetime (if she lives to age 90). Yet, there continues to be great hope and advancements to address this disease and Wonderbra is proud of continue to play a part in that hopeful vision.

To learn more about breast cancer in Canada visit www.cbcf.org.

Be pretty in pink and complete the look with the matching 772 control-top panty. Actually, you can be more than pretty in pink…be sexy too! The lace inserts on the sides give you sexier looking hips and longer looking legs. The elastic-free front panel lets you breathe, while shaping and controlling the upper tummy area. The gusset is, of course, lined with 100% cotton.

The WonderBra limited edition of pink bra Styles 7472 and 772 are available at Sears, The Bay and select specialty stores across Canada for the manufacturer’s suggested retail price of $39.25 for Style 7472 and $21.75 for Style 772.

Live well

GET ACTIVE
Aim for 30 minutes or more of daily activity
EAT WELL
Enjoy a balanced diet high in fruits and vegetables
LIVE SMOKE–FREE
Don’t smoke. And try to avoid exposure to second-hand smoke
LIMIT ALCOHOL
If you drink, limit your consumption to one drink or less per day

For more information, visit the Canadian Breast Cancer Foundation website.