In 1939, some wonderful things were happening in North America. Gone with the Wind was released; nylon stockings went on sale for the first time and last but not least: the WonderBra brand was born.

A success story
In the mid-1940s, the WonderBra brand launched the lovely Winkie bra that women could buy with or without straps. It was the first strapless bra to be sold in Canada. In 1963, women indulged in our fabulous “Dream Lift” half-cup push-up model. We were also the first to launch a push-up bra in Canada. In addition to being functional, this low-cut model became a must-have fashion accessory.

In the meantime, our consumers were discovering an increasing variety of WonderBra styles, including Dici, the first seamless undergarment to mould to the figure. Dici made 1974 a landmark year for us.

And then, in 1996, the renowned “Dream Lift” bra became legendary when it was entered in the Guinness Book of World Records after more than 1.6 million Dream Lift bras had been sold worldwide. Hundreds of thousands of women enjoyed this seductive, uplifting bra—the first push-up ever. Talk about a success story!

70 years of beauty
To commemorate 70 years of making Canadian women  feel comfortable and feel beautiful, the WonderBra brand is offering two Anniversary Edition bras for $19.39 each. Proof that unbeatable prices are not gone with the wind!

Now that you know something about our history, maybe you would like to share a WonderBra story of your own with us? We would love to hear from you!