“Osez le donner” 2010 – a huge success!

The “Osez le donner” bra drive, which officially ended on May 25, turned out to be a stunning success. The men (and mostly) women who participated showed their generosity by collecting more than 152,000 bras. Extraordinary! Thanks to contributions from WonderBra, who donated $1 per bra, from Rock Détente and other partners, a cheque for $171,377 was handed over to the Quebec Breast Cancer Foundation. For the occasion, the esplanade of Place Ville-Marie was decorated with an immense pink ribbon, made of the thousands of bras that were collected.

Tina Yanbestian, WonderBra’s marketing manager, and Nadine Boissonneault, WonderBra brand manager, along with Johanne Cloutier, programming director at 107.3 RockDétente, were proud to present the cheque to Suzanne LeBreux, executive director of the Quebec Breast Cancer Foundation.

You can check out the photo album of the Grand Finale prepared by WonderBra on Flickr.

To highlight the Finale, the celebration moved indoors in the evening to the Astral hall for a huge show. Hosted by André Robitaille, the concert was headlined by Claude Dubois, William Deslauriers and Boom Desjardins.

It should be noted that all the bras that were collected will be given to Renaissance, a not-for-profit organization devoted to people having difficulty gaining access to the labour market and integrating them professionally and socially. Renaissance will offer the bras to those most in need through its network of community stores.

Thanks again to all who participated and until next year for the fourth edition of “Osez le donner”.

Breast health – Top 10

Breast cancer awareness starts with a healthy lifestyle and early screening habits. Here is a Top ten list about breast health provided by the Quebec Breast Cancer Foundation.

1. MAMMOGRAM
Have a mammogram every two years after the age of 50.

2. CLINICAL EXAMS
Go to your doctor once a year for a clinical examination.

3. BREAST OBSERVATION
Listen to your body and be aware of any changes.

4. TOBACCO
Stop using tobacco and avoid second-hand smoke.

5. NUTRITION
Eat healthy. A diet that is low in fat, rich in fiber and well-balanced with fruits and vegetables reduces the risk of breast cancer.

6. PHYSICAL ACTIVITY
Run, walk, move. A minimum of four hours of exercise a week reduces the risk of breast cancer.

7. ALCOHOL
Moderate your alcohol intake.

8. HEREDITY
Be vigilant. Consult your doctor if there is a history of breast cancer in your family.

9. WEIGHT
Watch your weight. People who are overweight have a higher risk of developing breast cancer.

10. BALANCED LIFE
Lead a balanced life and avoid stress. Physical and emotional well-being leads to good health.

For more information, please visit the Quebec Breast Cancer Foundation Website.
Montreal : (514) 871-1717 • Toll Free : 1 (877) 990-7171
Quebec : (418) 525-6565 • Toll Free : 1 (866) 325-6565

Osez le donner! And dare to care…

The WonderBra brand and 107.3 RockDétente have launched the 2nd annual bra drive for the Quebec Breast Cancer Foundation.

After last year’s hugely successful campaign, the WonderBra brand is extremely proud to once again partner with 107.3 RockDétente on the Osez le donner ! fundraiser. The goal is to raise $100,000 for a cause that’s close to the hearts of many women: breast cancer and to collect 100,000 bras for an exhibit.

This year, the WonderBra brand will pay $1 for each bra donated to the Quebec Breast Cancer Foundation to reach the $100,000 goal. Last year, RockDétente listeners and the WonderBra brand were able to raise $80,000 for the Foundation. Radio host and TV personality André Robitaille kicked off the drive on April 23 at Place Ville Marie.

The WonderBra brand asks that you dig through your drawers for some donation material, and more importantly, that you get your friends, family and co-workers involved. Simply deliver your bras to one of the drop-off points.

For more information on dates and drop-off points, please visit rockdetente.com/osez, where you’ll find highlights of the 2008 fundraiser. This year, Osez le donner ! is also on Facebook, Twitter and YouTube.

Donating a bra is easy as 1-2-3. In this case, it’s also a show of support to those who are fighting breast cancer, not to mention their loved ones. The Quebec Breast Cancer Foundation bra drive is perhaps the WonderBra brand’s most inspiring joint endeavor. We hope it inspires you to care and share too.

The mission of the Quebec Breast Cancer Foundation is to fund breast cancer research, promote healthy breasts through education and awareness, and support those who have been affected by breast cancer.

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PERMANENT DROP-OFF POINTS

From Monday to Friday: 8:30 a.m. to 5:30 p.m.
RockDétente 107.3, Montreal
1717 René-Lévesque Blvd. East
Tel.: (514) 845-2483
www.rockdetente.com/osez

From Monday to Sunday: 5 a.m. to midnight
Place Ville Marie
At the Place Ville Marie food court
(Entrance 4, on the corner of Cathcart and McGill College)

And what about you? You must have comments on the Osez le donner ! event. Why not share them with us? We would love to hear from you!