“Osez le donner” bra drive 2010

[Version française]

After incredible success in the last two years, 107.3 RockDétente is back at it with another edition of its bold and beautiful fundraiser! This year’s goal: surpass last year’s tally and raise more than $148,000. Once again this year, Wonderbra will donate $1 to the Foundation for each bra donated.

The bra drive will kick off on Friday, April 30, from 5:30 to 8:30 a.m. That day, the station’s morning show, Tout l’monde debout, will be broadcast live from outside RockDétente’s studios (1717 René-Lévesque Blvd. East, in Montreal), where hosts André Robitaille, Sylvie Lauzon and Isabelle Lacasse will be ready to receive bra donations. At the same time, other RockDétente staffers will be running two more collection points: one at the Cosmodôme in Laval and the other at the Place Jacques-Cartier Tim Horton’s in Longueuil. For more details about collection points, visit www.rockdetente.com/osez

The 11 Bay stores in the greater Montreal area are also participating in the event this year, setting up collection points for the duration of the drive. During store hours, listeners will be able to donate a bra at any of the following Bay stores: Downtown (585 Ste-Catherine West), Centre Le Boulevard, Les Jardins Dorval, Centre Rockland, Fairview Pointe-Claire, Galeries d’Anjou, Champlain Mall, Promenades Saint-Bruno, Carrefour Laval, Centre Laval and Place Rosemère. Drop off starts  April 29 until May 24 2010.  The bins will be placed in the intimates department for customers to make their bra donation.

Launched in 2008, the bra drive raised $80,000 in its first year. Last year, the generosity of RockDétente listeners and Wonderbra helped increase the funds raised to $148,000, an unprecedented feat! Will the record be shattered once again?

Osez le donner! And dare to care…

The WonderBra brand and 107.3 RockDétente have launched the 2nd annual bra drive for the Quebec Breast Cancer Foundation.

After last year’s hugely successful campaign, the WonderBra brand is extremely proud to once again partner with 107.3 RockDétente on the Osez le donner ! fundraiser. The goal is to raise $100,000 for a cause that’s close to the hearts of many women: breast cancer and to collect 100,000 bras for an exhibit.

This year, the WonderBra brand will pay $1 for each bra donated to the Quebec Breast Cancer Foundation to reach the $100,000 goal. Last year, RockDétente listeners and the WonderBra brand were able to raise $80,000 for the Foundation. Radio host and TV personality André Robitaille kicked off the drive on April 23 at Place Ville Marie.

The WonderBra brand asks that you dig through your drawers for some donation material, and more importantly, that you get your friends, family and co-workers involved. Simply deliver your bras to one of the drop-off points.

For more information on dates and drop-off points, please visit rockdetente.com/osez, where you’ll find highlights of the 2008 fundraiser. This year, Osez le donner ! is also on Facebook, Twitter and YouTube.

Donating a bra is easy as 1-2-3. In this case, it’s also a show of support to those who are fighting breast cancer, not to mention their loved ones. The Quebec Breast Cancer Foundation bra drive is perhaps the WonderBra brand’s most inspiring joint endeavor. We hope it inspires you to care and share too.

The mission of the Quebec Breast Cancer Foundation is to fund breast cancer research, promote healthy breasts through education and awareness, and support those who have been affected by breast cancer.

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PERMANENT DROP-OFF POINTS

From Monday to Friday: 8:30 a.m. to 5:30 p.m.
RockDétente 107.3, Montreal
1717 René-Lévesque Blvd. East
Tel.: (514) 845-2483
www.rockdetente.com/osez

From Monday to Sunday: 5 a.m. to midnight
Place Ville Marie
At the Place Ville Marie food court
(Entrance 4, on the corner of Cathcart and McGill College)

And what about you? You must have comments on the Osez le donner ! event. Why not share them with us? We would love to hear from you!